+ Digital Illustration
+ Graphic Design
+ Social Media Graphics
+ Campaign Graphics

06-2023 | Code & Theory

Direct Collaborators
Ivan Pinto Bravo | Creative Direction
Gus Webster | Creative Direction
Hannah Cavins-Wolford | Copywriting
Steve Pirani | Copywriting
Ezequiel Consoli | Visual Design
Karen Zhou | Visual Design

Con Edison NY (ConED) collaborated with Code & Theory to lead an integrated, purpose-driven social media awareness campaign that set out to educate a multitude of audiences about its clean energy leadership, public service, and incentive programs. These social media graphics and banner ads encourage New Yorkers to participate in this transition to cleaner energy initiatives.

My role in this project involved creating isometric illustrations of different public buildings, household energy appliances, gadgets, and scenes to depict visuals that are relevant to the campaign. I collaborated with copywriters, strategists, and designers to create a cohesive set of graphics for social media, including English and Spanish versions.

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