My Focus:

  1. make illustrations to visually represent each flavor

  2. create playful visual identity to reflect the brand’s fun flavors

  3. mockup my designs
March 2021
Brand Identity
Color and Surface

✤ Illustrator
✤ Photoshop
✤ Packaging/ Branding
Mash Redesign 

Mash is an existing sparkling juice brand that I have personally consumed in the past. I loved the drink flavors, but the original packaging did not reflect how exciting and fun the flavors were. As a result, I decided to redesign the packaging.

I created illustrations for each of the flavors and redesigned the packaging to be more fun. After experimenting with the way colors interact with each other, I chose a bright color palette to fill asymmetrical shapes in the background.


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