My Focus:
- make illustrations to visually represent each flavor
-
create playful visual identity to reflect the brand’s fun flavors
- mockup my designs
March 2021
Brand Identity
Color and Surface
Tools/Skills
Brand Identity
Color and Surface
Tools/Skills
✤ Illustrator
✤ Photoshop
✤ Packaging/ Branding
Mash Redesign
Mash is an existing sparkling juice brand that I have personally consumed in the past. I loved the drink flavors, but the original packaging did not reflect how exciting and fun the flavors were. As a result, I decided to redesign the packaging.
I created illustrations for each of the flavors and redesigned the packaging to be more fun. After experimenting with the way colors interact with each other, I chose a bright color palette to fill asymmetrical shapes in the background.
Mash is an existing sparkling juice brand that I have personally consumed in the past. I loved the drink flavors, but the original packaging did not reflect how exciting and fun the flavors were. As a result, I decided to redesign the packaging.
I created illustrations for each of the flavors and redesigned the packaging to be more fun. After experimenting with the way colors interact with each other, I chose a bright color palette to fill asymmetrical shapes in the background.
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